The project’s goal is to raise awareness about the Brave browser and the token that powers it, Basic Attention Token (BAT). BAT allows cryptocurrency enthusiasts to gain its tokens in an alternative way to most other coins — by watching ads or taking the new Coinbase Earn educational lessons and interactive tasks.

According to Coinbase’s announcement, those who decide to take part in viewing the lessons will be rewarded with $10 in BAT.

Coinbase supporting BAT

BAT is an ERC-20 Ethereum-based token that aims to improve the efficiency of online advertising and de-clutter the web. Online advertisers currently depend on collaboration with large corporations such as Google or Facebook who hold the duopoly in the online advertising space. BAT aims to change that through Brave browser which allows users to view ads only when they wish to do so, and get rewarded in BAT in the process.

Also, the advertising provided by websites such as Google and Facebook is changing into an intrusive stream of ads resembling scams, making them repelling to the internet users, which defeats their purpose.

BAT provides the alternative, which Coinbase seems to support. The exchange is known for support a relatively small number of coins available for trade, and BAT has been one of them since November 2018. Now, Coinbase is taking a step further with their new initiative, which aims to increase the adoption of the browser and token alike. Coinbase only initiated crypto to crypto trading in last December.

READ  Don’t Panic, Bitcoin “Nuking” $6,400 Resistance Is Extremely Bullish

BAT Reacts Positively To The News

Following the announcement, BAT reached a daily high of $0.128 per coin, which is almost a 30% gain. As of writing these words, BAT’s token is trading around 11.5 cents, which is a 12% daily gain.

BAT has a market cap of $141.7 million and is currently the 34th largest cryptocurrency by coin market cap.

The post Basic Attention Token (BAT) Gains 30% Following Coinbase Earn Program Launch appeared first on CryptoPotato.